The Perth marketplace experienced an increase in competition with new events and festivals launching in 2016. With the apparent rise in competing sporting events, Advertising Associates rebranded the Perth Racing spring carnival to generate awareness and create excitement, showcasing the amazing facilities at Ascot.
The Ascot Racing Carnival was launched spreading the 'Good Times' message across Perth. Through the TVC we created a sense of celebration with friends and family. The Carnival is more than just a sport. It is a precinct for fashion, food and entertainment and our aim was to showcase this.
Through the TVC, the Ascot Racing Carnival was successfully positioned as the must attend event in Perth during spring and summer.