One of Melbourne’s most enduring independent advertising agencies
The Perth marketplace experienced an increase in competition with new events and festivals launching in 2016. With the apparent rise in competing sporting events, Advertising Associates rebranded the Perth Racing spring carnival to generate awareness and create excitement, showcasing the amazing facilities at Ascot.
The Ascot Racing Carnival was launched spreading the 'Good Times' message across Perth starting with high visibility outdoor and transit options. Through the rebrand and highly targeted media planning, increased ticket sales for the 2016 Carnival were achieved.