Betfair

Betfair is the world’s largest, and Australia’s only, peer-to-peer wagering platform. Being an online platform, Advertising Associates work has been centred around digital strategy and design. The challenge for Advertising Associates was to educate people about the concept of backing and laying, Betfair’s main point of difference in the marketplace. To educate consumers, we developed a suite of brand devices and media assets to communicate these differences about exchange betting.